PepsiCo is rolling out a new potato snack under its Lay’s brand in the US.

Unlike the majority of Lay’s potato chip products, PepsiCo is billing Poppables as a “multi-dimensional, light-textured potato snack”. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Poppables flavours include white cheddar and sea salt. The line is available nationwide in two pack formats: five-ounce bags, which are being offered at a suggested retail price of US$3.29 each, and two-ounce bags for a suggested retail price of $1.69. 

“Poppables is more than just a delicious snack; it’s about reminding our fans to enjoy lighthearted and fun moments,” said Sarah Guzman, senior director of marketing within PepsiCo’s Frito-Lay North America division. “From snack breaks at the office to dance parties in the living room, Poppables is the perfect pairing for all our fans’ pop-worthy moments.”

The company launched the line at an event at Dylan’s Candy Bar in New York City yesterday (17 March). 

In 2016, PepsiCo saw net revenues rise from its Frito-Lay North America snacks arm, increasing to $15.5bn from $14.78bn in 2015

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now