PepsiCo is rolling out a new potato snack under its Lay’s brand in the US.

Unlike the majority of Lay’s potato chip products, PepsiCo is billing Poppables as a “multi-dimensional, light-textured potato snack”. 

Poppables flavours include white cheddar and sea salt. The line is available nationwide in two pack formats: five-ounce bags, which are being offered at a suggested retail price of US$3.29 each, and two-ounce bags for a suggested retail price of $1.69. 

“Poppables is more than just a delicious snack; it’s about reminding our fans to enjoy lighthearted and fun moments,” said Sarah Guzman, senior director of marketing within PepsiCo’s Frito-Lay North America division. “From snack breaks at the office to dance parties in the living room, Poppables is the perfect pairing for all our fans’ pop-worthy moments.”

The company launched the line at an event at Dylan’s Candy Bar in New York City yesterday (17 March). 

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In 2016, PepsiCo saw net revenues rise from its Frito-Lay North America snacks arm, increasing to $15.5bn from $14.78bn in 2015.