PepsiCo is rolling out a new potato snack under its Lay’s brand in the US.
Unlike the majority of Lay’s potato chip products, PepsiCo is billing Poppables as a “multi-dimensional, light-textured potato snack”.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataPoppables flavours include white cheddar and sea salt. The line is available nationwide in two pack formats: five-ounce bags, which are being offered at a suggested retail price of US$3.29 each, and two-ounce bags for a suggested retail price of $1.69.
“Poppables is more than just a delicious snack; it’s about reminding our fans to enjoy lighthearted and fun moments,” said Sarah Guzman, senior director of marketing within PepsiCo’s Frito-Lay North America division. “From snack breaks at the office to dance parties in the living room, Poppables is the perfect pairing for all our fans’ pop-worthy moments.”
The company launched the line at an event at Dylan’s Candy Bar in New York City yesterday (17 March).