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November 29, 2016

PepsiCo launches Merry Milkman cottage cheese in Kyrgyzstan

PepsiCo has launched a cottage cheese product under its Merry Milkman brand in Kyrgyzstan with the start-up of a new production line at its Bishkeksut facility in the country.

PepsiCo has launched a cottage cheese product under its Merry Milkman brand in Kyrgyzstan with the start-up of a new production line at its Bishkeksut facility in the country.

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The new fully-automated production line has the capacity to produce around 7,000kg of cheese daily and follows the “significant modernisation” of the plant over several years, PepsiCo said in a statement.

The Bishkeksut facility produces a range of Merry Milkman and other branded dairy products, PepsiCo said. The US group said it cooperates with three large farms and more than a thousand private producers, purchasing around 19,000 tons of milk annually.

Kyrgyzstan Prime Minister Sooronbai Jeenbekov, who attended a ceremony marking the launch of the new production line, said the facility is now set to expand its range of products. “It is encouraging that Bishkeksut uses local raw materials and supplies its dairy products not only in the domestic market but also for export.”

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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