PepsiCo has added a product to its Quaker breakfast portfolio in the US.

The launch of Quaker Breakfast Flats it said speaks to the demand for “nutritious and convenient morning snacks”.

Marketed as the latest “snacking accessory”, the range targets women on-the-go. 

“As a working mum, I know how hectic mornings can be,” said Lesley Butler, senior marketing director for PepsiCo’s Quaker Foods North America business. “One thing that every woman needs is a convenient snack to help fuel her. At Quaker, we know breakfast, and continue to innovate to meet evolving consumer lifestyles. Quaker Breakfast Flats were designed to address consumer demand for convenient, nutritious snack options that help satisfy hunger.” 

The range consists of baked snack bars made of oats, real pieces of fruit, nuts, flax and sunflower seeds. Each serving features three flats and 18g of whole grains and is less than 200 calories per pack. They are free of artificial flavours and colours.

Quaker Breakfast Flats come in three flavours including Cranberry Almond, Banana Honey Nut and Golden Raisin Cinnamon. 

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By GlobalData

Each box of Breakfast Flats contains five portable packs of three bars for a suggested retail price of US$3.49.

The products will be competing with the likes of Quick Starts from Snyder’s-Lance and with Mondelez International’s Belvita, which the former Kraft Foods Inc launched in the US in 2012.