PepsiCo is to launch Walkers MixUps – sharing bags of snacks mixing flavours or lines – in the UK.
In an echo of confectioney launches like Nestle’s Rowntree Randoms, PepsiCo’s MixUps range contains two lines that mix Doritos, Monster Munch, Wotsits and French Fries in one bag.
Matt Goddard, field sales director at PepsiCo, said MixUps were a “new and innovative product which the whole family can enjoy”.
The six-strong range will hit the market throughout this month. They will be sold in sharing bags at an RRP of GBP1.99 (US$3.03).