PepsiCo is to launch Walkers MixUps – sharing bags of snacks mixing flavours or lines – in the UK.
In an echo of confectioney launches like Nestle’s Rowntree Randoms, PepsiCo’s MixUps range contains two lines that mix Doritos, Monster Munch, Wotsits and French Fries in one bag.
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Matt Goddard, field sales director at PepsiCo, said MixUps were a “new and innovative product which the whole family can enjoy”.
The six-strong range will hit the market throughout this month. They will be sold in sharing bags at an RRP of GBP1.99 (US$3.03).
