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March 4, 2015

Perfetti Van Melle adds to Center Fresh gum range in India

Perfetti Van Melle has developed a new Center Fresh chewing gum line in India the confectioner claimed will give "long-lasting freshness" to consumers.

By Dean Best

Perfetti Van Melle has developed a new Center Fresh chewing gum line in India the confectioner claimed will give "long-lasting freshness" to consumers.

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Nikhil Sharma, marketing director for the confectionery giant's Indian business, said: "Long-lasting freshness is a very relevant benefit in the gums category. Our R&D developed a product whose freshness lasts longer than the other gums available in the market. We are extremely excited about this new launch and we believe this will open up new avenues for consumption."

The confectionery giant first launched Center Fresh in India in 1994.

 

 

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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

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