US food giant General Mills has switched its production partner for its Gold Medal flour brand in the Philippines.
The company has asked San Miguel Mills, a unit of San Miguel Corp., to produce Gold Medal after ending its previous agreement with Liberty Flour Mills.
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“We have terminated the licensing agreement so we can build the Gold Medal brand, which already is well-recognised with our consumers,” said Tess Panganiban, managing director of General Mills Philippines earlier this week.
General Mills sells Betty Crocker cake mixes, Old El Paso dinner kits and Haagen-Dazs ice cream in the Philippines alongside Gold Medal. The flour brand was the company’s first-ever branded product when it was launched in the US 140 years ago.
