Pinnacle Foods said today (21 March) it is expanding its Duncan Hines brand in the US to include a microwaveable line of mixes to produce “freshly-baked treats” – Perfect Size for 1.

Pinnacle said the pre-measured mixes, available in 18 flavours, can be combined with water in a coffee mug and baked for about a minute in the microwave. The new product is also “easily customisable, with options to substitute water with any liquid of choice” in addition to toppings.

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“All varieties are made with real, simple ingredients and contain no added flavours or artificial preservatives, and breakfast varieties are made with 18g of whole grains,” Pinnacle said.  

Mark Schiller, EVP and president, North America Retail for Pinnacle Foods, said: “The individual portion sizes and easy preparation of the new Duncan Hines Perfect Size for 1 offering means consumers get that just-baked, fresh-out-of-the-oven goodness whenever they want. Perfect Size for 1 meets the convenience needs of today’s consumer.”

Perfect Size for 1 cake mixes are available at select retailers and will soon be available nationwide.

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