UK nut butter supplier Pip & Nut has branched out into the country’s milk alternatives category with the launch of a line of almond drinks.
Pip & Nut has rolled out three drinks – one with honey and vanilla, a second with coconut and a third, unsweetened version.
Go deeper with GlobalData
The company has secured listings with Sainsbury’s from Saturday (24 June). The drinks will also be available from Ocado.com and Whole Foods Market this month, as well as Holland & Barrett from August.
Citing data from IRI, Pip & Nut said almond drinks sales are growing by 20% a year in the UK, with value sales in the 52 weeks to 15 April exceeding GBP68m (US$285.6m).
“It’s really exciting to be bringing the Pip & Nut ethos for premium, all-natural, fun and great tasting products into a brand new category for the very first time,” said Pip & Nut’s founder Pippa Murray. “The launch signals our intent to become one of the leading brands in the healthy food and drink sector. “We intend to do what we have managed to deliver in the spreads fixture to the almond milk aisle; add incremental sales to the category with our playful, lifestyle brand that focuses on delivering flavour over function.”
See Also:
The three new milks come in one litre packs with an RRP of GBP2.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataPip & Nut is backed by investor Giles Brook, the CEO of coconut water brand Vita Coco. The company claims it is on track to hit retail sales of more than GBP9m this year, a 100% increase year on year.
