Pladis has launched its Godiva Masterpieces range of chocolates in the UK, the latest market in a push to build the brand’s presence in mainstream retail.

The chocolates from the subsidiary of Turkey’s Yildiz Holding will be available in 500 Sainsbury’s stores in the UK.

Pladis launched Godiva Masterpieces in Turkey, North America and Saudi Arabia earlier this year. It is also looking to secure listings for Godiva Masterpieces in the Netherlands, Sweden and China during its first year on the market.

Three Godiva Masterpieces lines are to go on sale in the UK: Dark Chocolate Ganache Heart, Milk Chocolate Caramel Lion and Milk Chocolate Hazelnut Oyster. The products are sold as tablets and as individually-wrapped chocolates and in boxes.

Jon Eggleton, managing director for Pladis in the UK and Ireland, said: “We are hugely excited to be expanding in the UK, working with Sainsbury’s to bring luxurious, premium products and in-store experiences that are brand new to this market. We are confident this launch will delight discerning UK chocolate lovers.”?

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