Pladis, the international snacks arm of Turkey-based food group Yildiz Holding, has struck a sales and product development deal with Chinese e-commerce platform JD.com.
The companies will work together to market brands including Godiva chocolate and McVitie’s biscuits and develop new products “tailored to the tastes of Chinese consumers”, they said in a joint statement.
Widianto Juwono, the managing director of Pladis’ operations across China, south-east Asia, Australia and New Zealand, said: “We believe the partnership will provide a wide selection of snacks to Chinese consumers, including consumer favourites like McVitie’s chocolate digestives and Go Ahead Yogurt Break.”
JD.com said demand from Chinese shoppers for products from outside the country was on the rise. “Chinese consumers are developing an ever-growing appetite for imported foods,” Carol Fung, the president of JD.com’s fast-moving consumer goods arm, said. “JD.com is delighted to help consumers explore a whole new range of exciting international products to satisfy their desire for the best snacks and treats.”