Beyond Meat and PepsiCo are to market plant-based alternatives to beef jerky in the US.

A range of three flavours is the first set of products to emerge from a partnership announced last year between the meat-alternatives supplier and the food and beverage giant.

The jerky, sold under the Beyond Meat brand, is available at retailers including Walmart, Kroger, Albertsons and 7-Eleven.

As well as three flavours (original, teriyaki and hot and spicy) the jerky, made from peas and mung beans, is on offer in three sizes – a one-ounce pack, a three-ounce SKU and the largest, ten ounces.

The respective manufacturer’s suggested retail prices for the different sizes are US$2, $5.29 and $14.99.

With Beyond Meat’s own products, the company focuses on the refrigerated and frozen aisles. The jerky is its first shelf-stable offering.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Dan Moisan, the CEO of the venture, which has been dubbed Planet Partnership, said the launch of the jerky “will make plant-based meat accessible to millions of households”.

Asked to point to the consumer and category data that informed the launch, the venture told Just Food: “Consumers are increasingly looking for sources of nutritious, sustainable protein, and this was the perfect opportunity to meet those needs in a plant-based snack that’s delicious and convenient.”

According to research by GlobalData, Just Food’s parent, published in November, the US meat snacks market was worth $3.41bn in 2020. The London-based data and analytics group forecasts the category could hit $4.67bn in 2025, which would represent a compound annual growth rate of 6.5%.

Sales of plant-based jerky options remain tiny by comparison. The Good Food Institute (GFI), an NGO advocating for alternative proteins, has published SPINS data that estimates plant-based jerky sales reached $3.9m in the year to the end of April 2019. Just Food has approached the GFI for more recent figures.

Proponents of plant-based meat argue alternative options to meat jerky can prosper, although there have been recent concerns about the growth rate of the overall plant-based meat market in the US.

Recent sales figures from Beyond Meat and Maple Leaf Foods have led some industry watchers to reassess how quickly the meat-substitutes market may grow in the country.

Just Food analysis: Is US plant-based meat market facing inflection point or short-term blip?

From the archive, Just Food analysis, January 2021: Scepticism greets PepsiCo’s tie-up with Beyond Meat