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April 2, 2020

The Primal Pantry acquired by Nurture Brands in all-UK deal

The Primal Pantry, a plant-based snack brand in the UK, has been acquired by a local peer for an undisclosed sum.

By Andy Coyne

The Primal Pantry, a plant-based snack brand in the UK, has been acquired by local peer Nurture Brands for an undisclosed sum.

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London-based Nurture Brands said it intends to become the UK’s fastest-growing plant-based snacking and beverage business. The Primal Pantry joins the Rebel Kitchen, Emily Crisps and Ape Snacks brands in its portfolio.

Nurture Brands founder Ben Arbib said: “The Primal Pantry is a natural fit for Nurture Brands, sharing a common desire to make genuinely delicious, high quality plant-based snacks.

“The Primal Pantry becomes our first purchase of 2020 and demonstrates our intent to be a key player in plant-based consumer goods in the UK and beyond.”

Suzie Walker, who founded The Primal Pantry, which is based in Berkshire, near London, in 2013, will join Nurture Brands to assist in the transition and integration of the business.

She said: “As a nutritionist, I created The Primal Pantry to offer all people a better quality of snack. Joining forces with Nurture Brands will not only help the brand reach more people and accelerate growth, but will allow the brand to remain true to our founding principles of good, honest, simple food.”

Nurture Brands was formed when Ape Snacks acquired local peer Emily Crisps last April.

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Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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