The Primal Pantry, a plant-based snack brand in the UK, has been acquired by local peer Nurture Brands for an undisclosed sum.
London-based Nurture Brands said it intends to become the UK’s fastest-growing plant-based snacking and beverage business. The Primal Pantry joins the Rebel Kitchen, Emily Crisps and Ape Snacks brands in its portfolio.
Nurture Brands founder Ben Arbib said: “The Primal Pantry is a natural fit for Nurture Brands, sharing a common desire to make genuinely delicious, high quality plant-based snacks.
“The Primal Pantry becomes our first purchase of 2020 and demonstrates our intent to be a key player in plant-based consumer goods in the UK and beyond.”
Suzie Walker, who founded The Primal Pantry, which is based in Berkshire, near London, in 2013, will join Nurture Brands to assist in the transition and integration of the business.
She said: “As a nutritionist, I created The Primal Pantry to offer all people a better quality of snack. Joining forces with Nurture Brands will not only help the brand reach more people and accelerate growth, but will allow the brand to remain true to our founding principles of good, honest, simple food.”
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Nurture Brands was formed when Ape Snacks acquired local peer Emily Crisps last April.