UK juice specialist Plenish is launching a non-dairy beverage made from cashews.

Plenish Organic Cashew M*lk, available in a 1-litre carton, will complement Plenish’s existing Almond Nut M*lk, which it launched at the end of last year. 

Made from organic cashews, filtered water and Himalayan salt, Organic Cashew M*lk is already available from Ocado and will also be sold in Waitrose from July, with a recommended retail price of GBP3.49 (US$5.05). A spokesperson told just-food as yet there were no plans to enter other mainstream channels.

According to Plenish, non-dairy milk alternatives are “big business” in the UK, now being purchased by one in every four households. The nut and seed milk category is currently the best performing sector in the dairy alternatives market, growing by 73.8% to GBP51.8m in the year to May 2015, according to Kantar Worldpanel figures.

Organic Cashew M*lk has 6% cashew content and contains no additives, preservatives or sweeteners. Plenish says the new product is a natural source of plant-based protein, which helps maintain healthy muscles and bones.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData