Croatia-based food group Podravka has opened a factory in Tanzania, its first plant in Africa.
Podravka’s new plant, located in Bagamoyo, a port in the east of Tanzania, is part of the company’s plans to grow its fledgling presence in Africa and its wider bid to “internationalise” its business.
“As the factory was being built, we started selling some products that we imported from Croatia,” Olivija Jakupec, a member of Podravka’s management board, said. “Our products are available in all the modern chain stores and shops in Tanzania, and the challenge for us is to launch our products in traditional chain stores so that they be available to all the inhabitants of Tanzania. A wide range of products is now also available in Kenya, Zambia and Uganda. We are convinced that in the near future Podravka’s products will find their place in many households around Africa.”
Podravka spent around EUR4m on the Vegeta Podrakava Ltd Bagamoyo plant. The 17,000 square metre factory will employ 20 workers.
Vegeta is one of Podravka’s largest brands, focusing on spices and seasonings. Podravka told just-food the Bagamoyo plant would make “culinary” products.