Portuguese conglomerate Sonae plans to rebrand its Modelo hypermarkets under the Continente brand.

Just-food understands that the retailer plans to announce the move as part of a strategic update on 14 March.

The retailer recently announced plans to launch a franchised supermarket chain called ‘Meu Super’ (My Supermarket), to be based predominantly in residential areas.

The retailer operates some 120 Modelo stores in Portugal.