The Muller brand was the UK’s supermarkets’ most promoted brand for a second month running, according to just-food’s Promo Tracker.
In keeping with figures from April, just over 90% of the yoghurt brand’s SKUs were on promotion last month.
The Promo Tracker, whose exclusive data is supplied by mySupermarket-Insights.co.uk, showed that in May, Danone ‘s Activia brand also remained in the second-place spot with 86.9% of SKUs on promotion.
Pringles, on 78%, Northern Foods ‘ pizza brand Goodfella’s, on 72.7% and Mars Inc-owned Seeds of Change on 71.6% made up the rest of the top five discounted brands.
The just-food Promo Tracker shows the most-promoted food brands and food categories in a calendar month at the four food retailers monitored by mySupermarket-Insights.co.uk – Tesco , Asda, Sainsbury’s and Ocado.
The data showed that Tesco led the way in the highest percentage of discounted SKUs with 35.6%, up from 32.2% last month. Sainsbury’s followed on 27%.
The UK food industry’s most promoted category was cooked, prepared meat & poultry on 53.4%, followed by yoghurts on 52.9%.
|Brands||% of all SKUs on promo||Average saving per promo|
|Seeds of Change||71.6||£0.51|
|ASDA Fresh Tastes||71.5||£0.43|
|Ben & Jerry’s||64.8||£0.90|
|Wall’s (Ice Cream)||56.0||£1.05|
|Green & Black’s||53.9||£0.65|
|Categories||% of all SKUs on promo||Average saving per promo|
|Cooked, Prepared Meat & Poultry||53.4||£0.53|
|Frozen Pizza & Breads||43.9||£0.53|
|Baby Food & Snacks||47.6||£0.25|
|Frozen Desserts & Fruit||37.3||£0.45|
|Sausages & Burgers||36.4||£0.45|
|Crisps & Snacks||38.8||£0.38|
|Chocolate Bags, Bars & Multipacks||32.1||£0.30|
|Frozen Ready Meals||30.4||£0.51|
|Fresh Pizza & Breads||43.9||£0.53|
|Fresh Pasta & Pasta Sauce||36.3||£0.35|
|Pies & Quiches||24.0||£0.34|
|Frozen Fish & Seafood||32.6||£0.98|
|Stock, Sauce Mix & Gravy||17.6||£0.16|
|Rolls & Bagels||29.2||£0.20|
|Rice, Pulses & Grain||24.4||£0.32|
|Supermarket||Total number of SKUs||Number of Promos||% of all SKUs on promo||Average saving per promo|