Petits Filous fromage frais was the UK’s most-promoted food brand in June, according to the latest data from the just-food Promo Tracker.
Over 85% of the Petits Filous SKUs on sale were on promotion, data from mysupermarket-insights.co.uk shows.
However, each of the four retailers monitored by the tracker – Tesco, Asda, Sainsbury’s and Ocado – had a smaller proportion of their SKUs on promotion in June than in May.
Yoplait-owned Petits Filous headed a list of dairy brands in the top four spots in the Tracker.
Danone’s Actimel had 81.7% of its SKUs on promotion. Muller, which has headed the Tracker for the last two months, had 74.1% of SKUs on promotion. A second Danone brand, Activia, had 71.3% of its SKUs discounted.
Asda’s own-label Fresh Tastes range made up the top five most-promoted brands. The data showed that 70.8% of its SKUs were on promotion in June.
Tesco had a greater proportion of its SKUs on promotion, with just under 23.4%, although this was down sharply from last month’s 35.6%.
Each retailer had a smaller proportion of SKUs on promotion in June. Sainsbury’s had 20.1% of its lines on promotion, compared to 27% in May. Asda had 19.1% of its SKUs discounted in June against 22.4% in May, while Ocado sold 10.8% of its SKUs on promotion in June versus 16.9% a month earlier.
The top five most-promoted food categories were cooked, prepared meat and poultry; frozen pizza and breads; yoghurts; baby food and snacks; and snack meals.
|Brands||% of all SKUs on promo||Average saving per promo|
|ASDA Fresh Tastes||70.8||£0.40|
|Cow & Gate||47.9||£0.13|
|Categories||% of all SKUs on promo||Average saving per promo|
|Cooked, Prepared Meat & Poultry||49.21||£0.59|
|Frozen Pizza & Breads||47.98||£0.55|
|Baby Food & Snacks||36.76||£0.18|
|Crisps & Snacks||34.24||£0.44|
|Sausages & Burgers||28.89||£0.54|
|Fresh Pasta & Pasta Sauce||28.15||£0.37|
|Longlife Fruit Juice||28.12||£0.37|
|Frozen Ready Meals||27.70||£0.42|
|Rolls & Bagels||27.69||£0.19|
|Chocolate Bags, Bars & Multipacks||25.03||£0.35|
|Fresh Vegetarian Food||24.91||£0.62|
|Dips & Fillers||24.62||£0.24|
|Frozen Desserts & Fruit||24.04||£0.47|
|Frozen Fish & Seafood||21.17||£0.73|
|Rice, Pulses & Grain||20.85||£0.43|
|Supermarket||Total number of SKUs||Number of Promos||% of all SKUs on promo||Average saving per promo|