Tesco significantly increased the number of products on offer during July, according to data from the latest Promo Tracker.
According to the tracker, compiled in association with mysupermarket-insights.co.uk, Asda and Ocado reduced the number of products on promotion over the period.
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Sainsbury’s, the fourth retailer monitored by the tracker, only increased its number of promotions by 0.47 percentage points.
Meanwhile, Actimel was knocked off the top spot as the most-promoted brand in the Tracker for the first time this year.
Reflets de France, the range of French products from Carrefour launched by Ocado last month, topped the list.
| Supermarket | Total number of SKUs | Number of Promos | % of all SKUs on promo | Average saving per promo |
|---|---|---|---|---|
| Tesco | 32807 | 12812 | 39.05 | £0.94 |
| Asda | 29200 | 7126 | 24.4 | £0.61 |
| Sainsbury’s | 23803 | 8543 | 35.89 | £1.09 |
| Ocado | 20315 | 5348 | 26.33 | £1.03 |
| Category | % of all SKUs on promo | Average saving per promo |
|---|---|---|
| Yogurt & Milk Drinks | 57.26 | £0.52 |
| Frozen Pizza & Breads | 57.14 | £0.51 |
| Yogurts | 56.45 | £0.3 |
| Baby Food & Snacks | 53.14 | £0.22 |
| Crisps | 50.55 | £0.47 |
| Frozen Vegetarian | 50 | £0.47 |
| Porridge & Muesli | 49.32 | £0.61 |
| Breakfast Cereals | 47.86 | £0.69 |
| Chocolate Biscuits | 47.81 | £0.53 |
| Chilled Desserts | 47.33 | £0.31 |
| Fresh Herbs | 46.61 | £0.29 |
| Cooked, Prepared Meat & Poultry | 42.34 | £0.62 |
| Ice Cream | 40.91 | £0.82 |
| Cider & Alcopops | 40.86 | £0.97 |
| Frozen Fish & Seafood | 37.18 | £0.84 |
| Longlife Fruit Juice | 36.82 | £0.39 |
| Salads & Cut Vegetables | 36.51 | £0.41 |
| Tinned Meat & Poultry | 36.18 | £0.51 |
| Fruit | 36 | £0.67 |
| Tinned Pasta | 35.62 | £0.1 |
| Biscuits | 35.12 | £0.5 |
| Brand | % of all SKUs on promo | Average saving per promo |
|---|---|---|
| Reflets de France | 100 | £1.2 |
| Actimel | 98.4 | £0.61 |
| Activia | 89.4 | £0.31 |
| Muller | 86.4 | £0.37 |
| Innocent | 79.4 | £0.67 |
| Kettle | 75 | £0.58 |
| Quaker | 74.3 | £0.41 |
| Bassett’s | 72.9 | £1.24 |
| Tesco Free From | 71.4 | £0.41 |
| Tilda | 71.2 | £0.56 |
| Alpen | 71 | £0.5 |
| Rowntree’s | 68.9 | £0.47 |
| Tropicana | 67.8 | £0.5 |
| Levi Roots | 67.7 | £0.58 |
| Walkers (Crisps, Snacks & Dips) | 64.8 | £0.42 |
| Gü | 63.8 | £0.76 |
| Rachel’s | 62 | £0.18 |
| Campbell’s (Soup & Mixes) | 61.3 | £0.25 |
| KP | 60.8 | £0.5 |
| Hipp | 59.9 | £0.24 |
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By GlobalData
