Unilever ice cream brand Ben & Jerry’s returned to the top 20 of the UK’s most-promoted food brands in August, according to data from the latest just-food Promo Tracker.
Over 91% of all the Ben & Jerry’s SKUs on sale last month were on promotion, according to figures from the Tracker, released today (6 September).
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The data, compiled in association with mysupermarket-insights.co.uk, showed that the average saving per promotion on Ben & Jerry’s was GBP1.19.
Ben & Jerry’s was the second most-promoted brand in last month’s Tracker, which shows the brands and categories sold most often at a discount at Tesco, Asda, Sainsbury’s and Ocado. The last time the ice-cream brand featured in the top 20 was in May.
Danone’s Actimel and Activia were number one and three on the list of most-promoted brands, while Kraft Foods confectionery brand was fourth. Dairy brand Müller was fifth.
Yoghurt and milk drinks was the most-promoted category for the second month in a row, although a greater proportion of its SKUs were on sale in August, reaching 60.65% compared to 57.26% in July.
Among the four retailers measured by the Tracker, Tesco and Sainsbury’s upped the number of products it had on sale at a discount. Asda and Ocado cut their number of promotions for the second month running.
| Brand | % of all SKUs on promo | Average saving per promo |
|---|---|---|
| Actimel | 92.1 | £0.73 |
| Ben & Jerry’s | 91.8 | £1.19 |
| Activia | 88 | £0.27 |
| Bassett’s | 81.4 | £1.18 |
| Muller | 79.5 | £0.39 |
| Quaker | 75.3 | £0.33 |
| Tilda | 72.3 | £0.56 |
| Tesco Italian | 70.1 | £0.37 |
| Walkers (Crisps, Snacks & Dips) | 69.5 | £0.49 |
| Kettle | 68.8 | £0.62 |
| Organix | 67.2 | £0.24 |
| Ainsley Harriott | 65.6 | £0.28 |
| Fox’s (Biscuits) | 64.6 | £0.57 |
| Batchelors | 64.2 | £0.17 |
| Rowntree’s | 63.9 | £0.48 |
| Rachel’s | 63.6 | £0.2 |
| Seabrook | 61.6 | £0.35 |
| Sainsbury’s Italian | 61 | £0.5 |
| Pringles | 60.3 | £0.58 |
| Hipp | 60.1 | £0.28 |
| Category | % of all SKUs on promo | Average saving per promo |
|---|---|---|
| Yoghurt & Milk Drinks | 60.65 | £0.57 |
| Frozen Pizza & Breads | 57.92 | £0.46 |
| Baby Food & Snacks | 55.91 | £0.24 |
| Yoghurts | 55.14 | £0.29 |
| Crisps | 50.67 | £0.52 |
| Chocolate Biscuits | 49.85 | £0.53 |
| Chilled Desserts | 49.01 | £0.31 |
| Cooked, Prepared Meat & Poultry | 48.32 | £0.55 |
| Ice Cream | 48.09 | £0.77 |
| Frozen Vegetarian | 44.17 | £0.43 |
| Fresh Pizza & Chilled Bread | 42.8 | £0.67 |
| Snack Meals | 41.73 | £0.22 |
| Sausages & Burgers | 40.64 | £0.48 |
| Cereal Bars | 40.58 | £0.6 |
| Frozen Fish & Seafood | 39.38 | £0.81 |
| Biscuits | 39.18 | £0.49 |
| Fresh Pasta & Pasta Sauce | 37.48 | £0.39 |
| Fruit | 37.14 | £0.61 |
| Chocolate Bags, Bars & Multipacks | 35.76 | £0.35 |
| Cheese Snacks | 35.39 | £0.53 |
| Supermarket | Total number of SKUs | Number of Promos | % of all SKUs on promo | Average saving per promo |
|---|---|---|---|---|
| Tesco | 33810 | 13413 | 39.67 | £0.94 |
| ASDA | 29440 | 6635 | 22.54 | £0.56 |
| Sainsbury’s | 24037 | 9327 | 38.8 | £1.1 |
| Ocado | 20124 | 4967 | 24.68 | £1.04 |
