UK snack maker Propercorn has announced the launch of a half-popped corn snack, Crunch Corn.
In what the company claims is a European first, it is targeting the nuts category with the half-popped popcorn.
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Crunch Corn launches throughout the UK this month in four flavours: rock salt, salt & vinegar, sweet & smoky chilli and salt & pepper. The line is gluten-free, suitable for vegans, and seasoned using “natural ingredients”.
Ryan Kohn, co-founder of Propercorn, explained: “To continue our incredible momentum within popcorn, we’re aiming to really invigorate the wider snack market with the launch of Crunch Corn. It’s not traditional popcorn and it’s certainly not a bag of un-popped kernels- it’s a moreish, nut-like crunch that’s totally new. “
All four flavours of Crunch Corn are available in single and sharing formats with RRP of GBP0.89 and GBP1.99.
See Also:
Crunch Corn is available for purchase in Boots and Tesco from today (12 September) with a further rollout planned for next month.
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