UK snack maker Propercorn has announced the launch of a half-popped corn snack, Crunch Corn. 

In what the company claims is a European first, it is targeting the nuts category with the half-popped popcorn. 

Crunch Corn launches throughout the UK this month in four flavours: rock salt, salt & vinegar, sweet & smoky chilli and salt & pepper. The line is gluten-free, suitable for vegans, and seasoned using “natural ingredients”.

Ryan Kohn, co-founder of Propercorn, explained: “To continue our incredible momentum within popcorn, we’re aiming to really invigorate the wider snack market with the launch of Crunch Corn. It’s not traditional popcorn and it’s certainly not a bag of un-popped kernels- it’s a moreish, nut-like crunch that’s totally new. “

All four flavours of Crunch Corn are available in single and sharing formats with RRP of GBP0.89 and GBP1.99. 

Crunch Corn is available for purchase in Boots and Tesco from today (12 September) with a further rollout planned for next month. 

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By GlobalData