Kraft Foods has signed an agreement to sell Cadbury’s Kandia-Excelent chocolate, soft cake and sugar confectionery business in Romania to Oryxa Capita for an undisclosed sum.

The sale includes Kandia-Excelent brands – Rom, Magura, Kandia, Laura, Sugus and Silvana and others, as well as related trademarks and the firm’s manufacturing facility in Bucharest.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Around 530 Cadbury Romania employees work for Kandia-Excelent.

Kandia-Excelent is one of a number of Polish and Romanian operations Kraft agreed to sell to win EU clearance for its GBP11.9bn (US$17.51bn) acquisition of Cadbury.

The sale is subject to approval by the European Commission.

Kraft sold Cadbury’s E. Wedel-branded confectionery operations in Poland to Lotte Group for an undisclosed sum last month.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now