RT Foods Americas is launching its premium organic brand, EcoLife, in Sam's Club stores.
The brand includes rice, beans, ancient grains and seeds, LT Foods said. It will be launched in Sam's Club stores throughout the US, with an initial roll out of organic EcoLife quick cook brown basmati rice.
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"We are excited about introducing EcoLife to the mass market by partnering with Sam's Club. We believe that we are creating excitement in the rice category by offering a premium, organic and authentic basmati dining experience that delivers taste and nutrition in 12 minutes," said Abhinav Arora, president of RT Foods Americas.
The RT Foods product line up also includes top-selling US basmati rice brand Royal.
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