Russian ketchup maker Baltimor has reportedly said that it is not in talks with Anglo-Dutch consumer goods giant Unilever over a possible takeover.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Rumours surfaced earlier in the week that Unilever had signed a protocol of intent to buy 100% of Baltimor Holding, the parent of Russian ketchup giant Baltimor.


However, Bloomberg reported today (17 April) that the Russian sauce company has said that it is in talks with investment funds and Russian banks over the sale of a minority stake. Funds raised would be used to pay down debt.


When contacted by just-food earlier this week, Unilever declined to comment on the report. However, a spokesperson did underline the group’s commitment to expanding in central and eastern Europe.


“Our strategic priorities are developing and emerging markets, personal care and vitality. CEE would obviously fit into the first of these,” the spokesperson said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Unilever officials could not be reached for further comment today.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact