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April 5, 2012

RUSSIA: Cherkizovo launches poultry line at Bryansk site

Russian meat processor Cherkizovo has opened the first line at its poultry breeding facility at its Bryansk site.

Russian meat processor Cherkizovo has opened the first line at its poultry breeding facility at its Bryansk site.

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The firm said today (4 April) it has launched the first line of the breeding facility, Pervomaiskaya, in the Bryansk region. The new line is part of the poultry capacity increase project first announced by Cherkizovo in 2010.

The line comprises 28 bird houses, with a combined capacity of around 1m broilers. A second line consisting of an additional 28 bird houses is expected to be launched in August.

Once completed, the annual production capacity will equal 2m broilers or 26,000 tonnes of live-weight poultry, the company said.

In 2011 the production capacity of the Bryansk poultry cluster was in excess of 55,000 tonnes of live weight poultry. As a result of the newly-constructed production sites, capacity will increase to 71,000 tonnes of live weight poultry this year.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
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