Campbell Soup Co. has reached an agreement that will see Coke bottler Coca-Cola Hellenic Bottling Co. (CCHBC) distribute its soup and broth products in Russia.
Under the agreement, CCHBC is responsible for sales, distribution, in-store marketing and trade receivables management in the Russian market. Campbell will handle consumer and market research, brand management, marketing, product development and production.
Financial terms have not been disclosed.
CCHBC is already distributing Campbell’s Domashnaya Klassika products in the Moscow region thanks to an existing distribution agreement. In August, the companies plan to expand distribution to over 100 cities and 12 regions of Russia, with nationwide distribution to follow, the two sides said today (26 May).
Almost 32bn servings of soup are consumed in Russia each year the majority of which are homemade, making Russia the second-largest soup market in the world after China.
