Nestle Russia has expanded its line of “48 cents” Best Desserts premium ice cream.
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New products will include “autumn flavours” such as walnut and plum, the company said.
Despite the recession, the popularity of the Best Desserts premium brand in Russia is steadily increasing – in contrast to its main competitors – a market report by consulting firm Konditerrynok concluded.
Nestle has attributed the success of the brand to its traditional Russian taste and higher fat content.
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