Dole South Africa is exporting its new table grape varieties on the European market under the umbrella brand Mando – a combination of Manchester and Dole.
After having purchased the exclusive marketing rights in 2004, Dole bought the full ownership rights in 2007, along with the majority share in the remaining Manchester crossings.
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The range totals around 900 new potential varieties, the firm said today (24 June).
“We believe that an investment in new varieties to keep offering best possible produce is a key strategic corner stone allowing us to differentiate in an increasingly competitive market,” said Jean-Christophe Juilliard, president of Dole Europe. “The sales figures show the growing interest of the market in these varieties: volumes have more than doubled over the past three years. It is mainly due to Asian and Middle Eastern markets.”
He added: “Europe has recently become an opportunity to expand them and Dole South Africa has made the most of its know-how to develop grapes that are complying with European consumers’ newest preferences.”
Dole said it believes the new varieties will offer producers exclusive access to new plant material that will be “more cost-effective and increase yields to produce”.
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