South African retailer Massmart Holdings has confirmed it is in talks to open its first store in Kenya.
Brian Leroni, a Massmart executive for corporate affairs, told just-food today (11 July) the retailer is in “an advanced stage of negotiations” with a shopping centre developer Actis to open a Game store in Nairobi, Kenya.
Wal-Mart Stores owns a majority stake in Massmart, which is South Africa’s third-largest general retailer. It has around 36 stores outside of South Africa, many of those its Game discount retail stores. The stores sell general merchandise, FMCG products and non-perishable groceries.
The spokesperson did not give a timeline for the store opening in Kenya and said no further details could be provided until discussions with the developer had been concluded. However, he added: “Kenya is an attractive market, an important consideration has been to identify suitable store sites.”
Massmart has so far been slow in its African expansion, a year after Wal-Mart took a 51% stake in the South African retailer.
Last year, the combined Wal-Mart-Massmart entity said it was planning “significant new store openings” and aims to increase its food business by over 50% in the next five years
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData