South African supermarket operator Pick n Pay has appointed former Tesco UK chief Richard Brasher as its CEO.

The appointment was made after an “extensive international search”, the retailer said today (3 October), and is effective from February 2013. He will be based in Cape Town.

Brasher left his role at Tesco in March this year after an apparent clash with the retailer’s group CEO Philip Clarke over the company’s domestic strategy.

He succeeds Nick Badminton in the role, who stepped down in February.

Pick n Pay chairman Gareth Ackerman said the company was “extremely fortunate” to have secured Brasher and this experience would “stand him in good stead across all major areas of the Pick n Pay business”.

“Richard has a singularly impressive track record and we are delighted he has agreed to join us as Pick n Pay’s new CEO,” he added. “The executive search was exhaustive and given his background, experience, expertise and array of innovative achievements, he was the natural choice.”