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May 28, 2020

Samworth Brothers could re-purpose UK facility for plant-based production

UK food group Samworth Brothers is considering turning a domestic facility into a manufacturing centre for plant-based products.

By Leonie Barrie

UK food group Samworth Brothers is considering turning a domestic facility into a manufacturing centre for plant-based products.

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Samworth is consulting with staff at its Brooksby Foods arm’s facility in Melton Mowbray, Leicestershire, in the English Midlands, about its plans.

In a statement sent to just-food, Samworth, itself based in Leicestershire, said: “We are consulting with colleagues at Brooksby Foods about a re-purposing of the site to produce plant-based lines. The consultation is on-going and has not concluded. If it did go ahead, the repurposed site would initially have 100-200 roles and we would be looking at redeploying other colleagues to other parts of the business where possible.”

It has not said how many jobs could potentially be lost as a result of the change being considered.

The company said plant-based food production could begin in late summer if its consultations with staff are successful.

Samworth owns meat-heavy brands such as Cornish pasty brand Ginsters and pork pie specialist Dickinson & Morris but it has moved into plant-based offerings in recent times.

It has forged a relationship with UK meat alternative company Quorn based around its Ginsters brand.

Last year, the two companies teamed up to create the Ginsters Vegan Quorn Pasty and in February they launched a co-branded vegan sausage roll.

Kieran Hemsworth, Ginsters’ managing director, said at the time: “We know 55% of all consumers are reducing their meat intake, yet choice for vegan rolls is very limited. This extension to our meat-free range has been developed to close the disparity between consumer demand and market choice.”

Brooksby Foods was originally set up as an innovation site for Samworth’s Kettleby Foods arm before becoming a stand-alone business in 2013. It produces ready-made meals on an own-label basis for customers including major supermarket groups.

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Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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