Savoura, the Quebec produce and tomato brand, is being relaunched in to the local market after being taken out of receivership in April by Serres Sagami, the Canadian tomato business.
Deals are already in place to sell the Savoura brand in Walmart superstores in Quebec along with IGA, Metro, Super C, Loblaws and Provigo The Market.
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It will also be available in several independent distributors across Quebec.
The range includes the traditional tomato Beef Savoura, Cerizo the Cocktalio, Tomatrio and Vignato.
To help mark the relaunch, Savoura has been re-designed with a new updated logo.
Stéphane Roy, president and chief executive of Serres Sagami, said he was particularly proud of the work that has been done behind the scenes by hundreds of employees to beat a "race against the clock" to get the products re-designed and in to the market in time.
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By GlobalDataThe Savoura acquisition means Sagami is now the largest greenhouse tomato producer in Quebec with 26 hectares of production. It services the North American market with its Biologico organic tomato brand.
