The Scottish dairy industry is hoping for a shot in the arm thanks to the launch of a dairy brand aimed largely at the international market.
The Scottish Dairy Brand was officially launched today (12 October) at the Anuga trade show in Cologne by Scotland’s Cabinet Secretary for Rural Affairs, Food and the Environment, Richard Lochhead.
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The brand has been developed to boost overseas awareness of Scottish dairy produce, to add value to milk and to cash in on the increasing demand from overseas for food and drink boasting a Scottish heritage.
"I want to see our delicious Scottish dairy produce savoured not just at home but also internationally," said Lochead. "It frustrates me that so many overseas buyers aren't aware of our high-quality dairy produce such as butter and cheese. The launch of the Dairy Brand here at Anuga will allow buyers and consumers to easily spot and purchase Scottish produce.
"The dairy sector is vitally important to Scotland and the Scottish Government is doing everything it can to help the industry find new opportunities – that includes introducing overseas customers to the range and quality of what we make, and providing excellent potential for further export growth. The sector can benefit from the growing global appetite for premium Scottish produce with unrivalled provenance, thereby adding significant and much-needed value to Scottish milk production."
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Susan Beattie, head of food and drink at Scottish Development International, the agency in charge of the Scottish presence at Anuga, added: "Scotland already supplies some of the world’s most sought-after produce to high-end retailers and restaurants across the globe, and with increasing consumer interest in Scottish produce, this is a great time to be launching the new Scottish dairy brand to international buyers, retailers and chefs."
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By GlobalDataSo far 11 producers from around Scotland, including Ballater-based cheesemaker Camus O’May and Graham’s The Family Dairy in Bridge of Allen have signed up to use the Scottish Dairy Brand logo. The logo will be added to products to highlight to shoppers their Scottish provenance, as well as to help increase the profile of Scottish dairy produce abroad.
