Seabrook Crisps eyes Australia exports - Just Food
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Seabrook Crisps eyes Australia exports

14 Mar 2017

UK firm Seabrook Crisps said it is eyeing new opportunities in the Australian market to drive its exports business "with a new deal in the pipeline" in the country this month.

Seabrook Crisps eyes Australia exports

UK firm Seabrook Crisps said it is eyeing new opportunities in the Australian market to drive its exports business “with a new deal in the pipeline” in the country this month.

The company declined to give details about the deal but a spokesperson told just-food: “Seabrook is planning to build on the initial order and drive repeat business.”

The business, owned by UK private-equity firm LDC, is also exploring “strategic private-label opportunities on an international level” to help further boost sales, the spokesperson said.

Seabrook is a private-label supplier in the UK and international markets and is “looking at those strategic opportunities where the brand doesn’t or can’t play”, the spokesperson said. 

According to Seabrook, the company has “rapidly expanded” into 15 export markets since signing its first deal with the Lulu Hypermarket in the United Arab Emirates in April 2016.

The crisps maker said it had secured deals with customers including Monoprix in France, Carrefour in Spain, the 7-11 convenience chain in Hong Kong and Walmart in China. 

Earlier this month, Seabrook indicated it was on the look-out for acquisitions after announcing it had appointed advisors to help it grow.