US-based Second Nature Brands is entering the meat-snacks market with the acquisition of Tillamook Country Smoker.
The financial terms of the deal were not disclosed.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In a statement yesterday (8 June), Second Nature Brands said the transaction marks its move into the “fast-growing” protein-snacks category.
The Chicago-based company added the deal complements its “better-for-you” snacking portfolio, which includes Kar’s Nuts, Sahale Snacks and Voortman.
Second Nature Brands CEO Adam Butler, who took up the role last year, said: “Tillamook is a great addition to our growing portfolio of better-for-you snacks, known for quality natural ingredients, innovation, and consistently outperforming its competitors on taste and customer satisfaction.
“With consumer demand for genuinely clean on-the-go protein snacks rocketing, we see fantastic opportunities to leverage our joint expertise and capabilities to bring Tillamook to even more discerning consumers across the US.”
Founded in 1975, Tillamook specialises in “clean label” products such as zero-sugar jerky, beef sticks and sausages. The company operates two manufacturing facilities in Oregon and employs around 480 people.
Private-equity firm Insignia Capital Group acquired the business in 2017.
According to Second Nature Brands, Tillamook generates more than $175m in sales. It did not disclose its new asset’s profits.
Tillamook CEO Shane Chambers said: “We are incredibly excited to be joining SNB, who share our values and passion to deliver consumers only the best clean high quality on-the-go snacks and nutrition.
“We know the Tillamook brand and business will thrive under their stewardship and look forward to working with our new colleagues to take Tillamook to the next level.”
Second Nature Brands is owned by private-equity group CapVest Partners. The group has expanded through acquisitions in recent years, including Voortman in 2024 in an all-cash deal valued at $305m.
It also bought Sahale Snacks in 2023 and Brownie Brittle in 2022.
