Quebec-based bakery Signature Passion has said that it hopes a new partnership with Pragma Capital will enable it to become a market leader in the North American artisanal bakery category. 

Announcing the tie up, COO Thierry Roca said: “Our entire executive team is excited about this new partnership which will provide Signature Passion with additional resources to accelerate its growth plan to become a leader in artisanal bakery in North America.”

Pragma Capital managing partner Marc-Andre Pouliot has been named president of Signature Passion, with the aim of “scaling the company’s core bakery business” and “adding depth to the management team”. In a bid to strengthen the group’s executive leadership, the company also revealed Tom Kaneb – a former partner at Avrio Capital and as a partner at Miralta Capital – will chair the board. 

“Building on its high quality products, Signature Passion has been successful in pursuing new growth opportunities in the Quebec, Canadian and US markets. This partnership will help in achieving the ambitious growth objectives Signature Passion has set for itself by accelerating product development and manufacturing capacity expansion,” stated Marc Gosselin, president of Foodélice, a sales and marketing manufacturing agent which works closely with Signature Passion.

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