The Slovenian nutraceuticals specialist Vitiva has announced that it has formed an alliance with Food Ingredient Technology (FIT) in the UK, in a bid to enter the growing ingredients markets in the UK and Ireland.

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FIT is to begin marketing Vitiva’s exclusive rosemary extracts range in the food and dietary supplements sectors.


“FIT is an expert in the British and Irish food markets and in particular in the processed meat and poultry industries,” said Vitiva CEO Ohad Cohen. “We decided to choose FIT thanks to its complementary product line and its extensive infrastructure of technical support.”


David Gray, chief executive of FIT, said: “The new alliance is very beneficial for us. Vitiva recently developed an odourless rosemary extracts line called Inolens, which is soluble in oil and possessing excellent properties that can be adjusted to meet customers’ specific needs.”

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