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May 5, 2020

Snack maker Fulfil to see chief executive Brian O’Sullivan exit

Fulfil Nutrition has announced its chief executive will be leaving the Ireland-based nutrition snack bar maker.

By Dean Best

Fulfil Nutrition has announced chief executive Brian O’Sullivan will be leaving the Ireland-based nutrition snack bar maker in October to “explore new opportunities”.

O’Sullivan joined the start-up in October 2017 and oversaw a minority investment by US confectionery giant Hershey last year. Allied Irish Bank also owns a share of Fulfil, along with Barry Connolly, who remains the majority shareholder through his Richmond Marketing business. 

A spokesperson for Fulfill said in a statement: “Brian and the team at Fulfil have grown the business successfully over the past number of years in terms of brand and business development in key markets, including Ireland, the UK and the US. Brian will remain with the business as it seeks a new CEO for the next phase of the development of Fulfil.

“The Fulfil board and team would like to take this opportunity to thank Brian for his commitment to the business and to wish Brian well in the future.”

Speaking to just-food last year, O’Sullivan said Fulfil was targeting sales of EUR100m (US$108.7m today) and above. In 2019, the company was expecting sales of around EUR80m through the retail channel.

In Ireland, Fulfil supplies Tesco and Marks and Spencer, and its products are also stocked by the same retailers in the UK, along with Sainsbury’s, Morrisons, Asda, The Co-op, Waitrose and Ocado. 

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