US snack group Snyder’s-Lance has announced the launch of Dessert Thins, a range of sweet biscuits, under its Snack Factory brand, to appeal to health-conscious consumers who want to treat themselves to something indulgent without the associated guilt.

“In recent years, consumers have shown greater interest in eating healthier, and there will always be room for dessert,” said Jennnifer Bauer, vice president of marketing at Snyder’s-Lance. “We created Dessert Thins to satisfy the strong demand for an irresistible, cleaner sweet snack.”

Available in Brownie, Chocolate Chip and Lemon Tart varieties, the biscuits contain 120 calories per serving, no GMOs, transfats, cholesterol, colours or flavourings, which Snyder’s-Lance said “makes them the idea snack for today’s on-the-go consumers”.

With a RRP of US$3.99 for a 5oz bag, Dessert Thins are available in the bakery or deli sections of grocery stores nationwide.

Last month, the US snack maker said it was drawing up ways to “unlock substantial profitability” after confirming a first quarter of “difficult challenges” for the business and one which it caused to issue a profit warning.

The Cape Cod crisps and Metcalfe’s Skinny popcorn owner booked higher first-quarter sales and improved profits on a reported basis but saw its underlying earnings decline.

How well do you really know you competitors?

Access the most comprehensive company profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – Free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData