US snack maker Snyder’s-Lance has invested in local natural and organic food specialist Natural Foodworks Group.
NFG provides contract manufacturing services to entrepreneurs as they commercialise and scale their natural and organic brands, making it possible for start-up brands to reach the production scale needed to serve natural retailers on a national basis.
“The investment and strategic partnership align with Snyder’s-Lance’s mission to expand better-for-you options focused on ingredients, quality and taste,” Snyder’s-Lance said in a statement.
“We are thrilled to partner with the team at Natural Food Works, a leader in manufacturing innovative and delicious natural foods and snacks,” said Carl Lee, Jr., the president and CEO of Snyder’s-Lance, added. “We look forward to leveraging their expertise and innovative production capabilities to bring some exciting new items to market.”
Natural Food Works CEO Robb Caseria said he believed the partnership would enable Natural Food Works products to expand distribution. “Our know-how combined with Snyder’s-Lance’s established national distribution network allows us to get these better-for-you snacks to a wider range of customers interested in health-conscious snacking. The real prospects of large additional revenue streams across several snack categories is what makes this opportunity with Snyder’s-Lance compelling for NFG.”
Further details of the agreement were not disclosed.