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July 23, 2010

SOUTH KOREA/INDIA: Lotte starts Choco Pie output in India

South Korean snacks manufacturer Lotte Confectionery has started to manufacture its Choco Pie biscuit brand at a newly-completed plant in Chennai, southern India.

South Korean snacks manufacturer Lotte Confectionery has started to manufacture its Choco Pie biscuit brand at a newly-completed plant in Chennai, southern India. 

A Lotte spokesman said the company wanted to boost Indian production of Choco Pie, which, he claimed was popular locally, for its convenience. 

“Instead of having a big meal, several pieces of Choco Pies can make your stomach full,” he said.

Choco Pie will dominate production at the plant but the facility will produce other snacks and sweets later, the spokesman said. 

Operated by Lotte India Corp., also located in Chennai, the plant has a planned 6,000 tonnes annual capacity.

The plant cost about US$70m to build and is currently focusing on the Indian market. However, in future, it could supply the Middle East and Africa, the spokesman added.

Seoul-based Lotte Confectionery, a subsidiary of the Lotte Group, entered India through exports before acquiring Indian confectionery company Parry’s in 2004. 

“Through years of retailing businesses in India, we found out that the nation holds a market with huge potential to Lotte,” the spokesman said. 

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