Spain-based dairy company Pascual is to cut more than 130 jobs, as the group looks to become more competitive in a market undergoing “a rapid evolution” in areas such as e-commerce and automation.

Some 137 staff will be affected by the measures, with more than half of the jobs to go across Pascual’s “industrial” and “central services” operations and the remainder from its company-owned distribution arm Qualianza.

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Pascual has six factories but the business said none would close. “These measures represent an exercise of responsibility in the new scenario in which the company moves,” a spokesperson said. “The rapid evolution of the market and its imminent transformation, accelerated in recent times, have highlighted aspects such as omnichannel, digital transformation, industry 4.0, the automation of processes or the new relationship models with customers and consumers. This new scenario motivates an urgent reorganisation of human resources to face the future in a better competitive position.”

Under an agreement with staff, more than 40% of workers affected will take advantage of retirement plans. Pascual said the number of jobs to be cut was more than 30% lower than it had initially envisaged.

Pasucal’s product range includes the namesake milk, plant-based options under the Vivesoy brand and Bezoya bottled water.

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