Spanish olive oil producer Deoleo has signed a deal for its Carbonell brand to sponsor Formula One team HRT.
The agreement will see the brand’s image appear on drivers’ overalls and its olive oil, olives and vinegar will be the team’s exclusive food sponsorer. The deal is valid to the end of 2012 with an option to extend.
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“Sponsoring such a popular sport like Formula 1 will allow Carbonell to have great visibility and strengthen its leadership as innovator in the world of olive oil, vinegar and olives,” Deoleo MD José María Collantes said.
