Spanish discount retailer Dia has announced plans to launch a neighbourhood store model across Spain under the banner Dia Fresh.
The format, which focuses on consumers’ demands for fresh products, will stock items such as fruit, vegetables, meat, fish and bakery, the company said.
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Around 20 stores are expected to open before the end of the year, each of which, Dia is investing EUR250,000 (US$322,000) in. The retailer said it will boost the pace of store openings in 2013 and has not ruled out the idea of extending the format into other countries.
The stores, which will have an average surface area of 150sq m, are designed to complement Dia’s current Market and Maxi formats and will be located in urban areas.
“Each store, with four to six employees, has a new image, fresher and more up to date, in line with the Mediterranean diet products on offer,” Dia said.
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