Spanish retailer Eroski has today (1 December) launched a EUR180m (US$271.9m) Christmas price-cutting campaign in a bid to win the country’s cost-conscious shoppers.

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As part of its campaign, Eroski is looking to provide shoppers with a low-price, “typical Christmas menu”.


The items to be sold at a discount will come from four different categories, including “basic” products, gifts and toys.


The Spanish economy is among the most challenging in Western Europe, with unemployment running at 18% and conditions are set to remain gloomy well into 2010.

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