Spanish retailer Eroski has today (1 December) launched a EUR180m (US$271.9m) Christmas price-cutting campaign in a bid to win the country’s cost-conscious shoppers.


As part of its campaign, Eroski is looking to provide shoppers with a low-price, “typical Christmas menu”.


The items to be sold at a discount will come from four different categories, including “basic” products, gifts and toys.


The Spanish economy is among the most challenging in Western Europe, with unemployment running at 18% and conditions are set to remain gloomy well into 2010.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now