Spanish baker Panrico has launched a snack line it hopes will appeal to younger consumers.

Qé! Crack combines cereal and chocolate to offer a snack bar. The product is available in two variants: Milk Chocolate and Corn Flakes; and White Chocolate with Puffed Rice. Both have an RRP of EUR1 (US$1.31) for a single pack.

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Panrico describes the product as “ground-breaking for those seeking ultimate pleasure”.

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