Spanish food group Ebro Puleva has announced that, through its subsidiary S&B Herba Foods, it has purchased the Tarantella brand in the UK.

Founded in 1892, Tarantella started out as a high-quality brand of tinned tomato products. Its business was initially concentrated in the Midlands, Leicester, Nottingham and Derbyshire, although it now sells nationwide through most of the supermarket chains, wholesalers, independent groups and cooperatives. The brand is on the distribution lists of Asda, Morrisons, Safeway, Costco, The Co-op, Budgens, Booths and Broker.

The line of products sold under the Tarantella brand includes tomatoes and by-products as well as several kinds of pulses. Most of the Tarantella products are organic.

“This operation is in keeping with the Ebro Puleva strategy of growing and expanding on international markets, especially in Europe, through the purchase and management of its own brands,” the company said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.