This week’s clutch of featured industry research from the just-food store highlights packaging solutions throughout the supply chain, top ten ingredients companies and marketing to US Hispanics.

PACKAGING

Packaging Solutions Throughout The Supply Chain
Manufacturers, retailers, and haulers must manage costs, operate at optimal efficiency, and meet environmental targets throughout the entire FMCG supply chain. Additionally, manufacturers and retailers are under pressure to market brands effectively and meet consumer expectations of product safety, convenience, and sustainability. Innovative packaging solutions are helping to fulfill these needs as this report shows.

Expenditure on New Packaging Solutions in the Food and Beverage Industry – 2011-2012 : Survey Snapshot
The research in this report is based on primary survey research conducted using B2B panels comprised of food manufacturers, drinks manufacturers and food and drinks suppliers.

The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the North America, Europe, Asia-Pacific and rest of the world.

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INGREDIENTS

The Top 10 Food and Drinks Ingredients Companies
Estimated to be worth $39bn in 2011, the global market for food and drinks ingredients is set for further growth as the demand for innovative ingredients increases. This report profiles the leading players in the industry and provides a comparative analysis of their current performance and future growth strategies. The content also examines the various approaches to research and development.

Packaged Food Ingredients: Trends and Influences
There are multiple trends and influences at play in the global packaged food industry, so much so that the single most important challenge for ingredients suppliers is to balance the many contrasting needs of both manufacturers and consumers. This report provides an overview of the market for packaged food ingredients and examines the key trends and developments in each of the main ingredient categories, highlighting the best opportunities for future growth.

TRENDS

Marketing to US Hispanics
Hispanics are the largest ethnic minority in the US. As a young, bilingual and urban population accounting for over half of US population growth, Hispanics have assumed more economic influence. Culturally targeted products and marketing has the potential to highly influence their choice. But a deeper cultural connection only comes from a better understanding of the evolving Latino consumer.

10 Trends to Watch in Natural Products in 2012
The natural products marketplace is one of the most prolific of all new packaged goods markets. This presentation reviews ten emerging trends in the natural products space, including the use of sprouted seeds, grains and beans as ingredients, the proliferation of textured drinks for enhanced health and rising interest in grass fed dairy and meat products.

CASE STUDIES

Successes and Failures Case Study: Birds Eye Arctic Roll
Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how Birds Eye Arctic Roll has failed to gain significant traction following a nostalgia-inspired relaunch.

Successes and Failures Case Study: Rom Chocolate Bar
This case looks at the example of the Romanian chocolate brand, Rom. With the launch of a risky and highly controversial rebranding campaign, Rom was able to successfully improve its market standing and rekindle dwindling brand appeal.