Axfood has appointed Markus Lönnroth as the new president of PrisXtra.


Lönnroth has worked at The ICA Group for 18 years, where he has held several senior positions.


He will take on his new responsibilities at PrisXtra on 1 September.


PrisXtra’s current president, Magnus Lundin, has decided to leave the company to pursue “other challenges”, Axfood said.